The New European
Think Without Borders
We gained investment for a new, left-wing UK paper with emotional and insightful headlines and messaging.
Today’s political barrier-forming and wall-building are creating a world we never wanted to live in.
Then-fledgling UK newspaper, The New European, was founded to challenge the way society was evolving in the wake of Brexit and Trumpism. They asked us help them as they sought support beyond subscription and issue fees to drive the publication’s momentum.
Our creative narrative was inspired by the paper’s own guiding principle:
Think Without Borders.
We wrote and designed a series of printed and digital headline-based assets that were succinct, insightful and emotional. Plus, a letter to those already on the mailing list and a landing page. All concisely conveyed the newspaper’s mission while reflecting their journalistic flair.
ECD: Felipe Braz
Landing-Page Copy:
If you’ve reached this point, you're already part of The New European.[dR1]
So why not own part of it too?
The polarised and the populists, the barrier-forming and the wall-building, are creating a world we never wanted to live in. The New European was built in response, to challenge the closing-off of society. It was created by people who feel European to their core, because by design, to be European is to be open to the ideas of other cultures. When we searched for alternatives, like you, we found no link to follow. So we created one ourselves.
Which is how you’ve found us.
As open-mindedness is politicised and attacked, people who think like you need unifying voices and news sources that celebrate differences – and challenge intolerance often guided by the arbitrary edge of a border.
We believe in the notion that those who might not look like you,
sound like you,
put milk in their tea,
or lids on their sandwiches,
will still have something to say that is inherently worth listening to.
If you’d like to be part of a discourse that tears down the barriers between people, please pre-register to invest in The New European. By becoming a co-owner, you’ll be helping us change the world for the better, article by article. You can also get inside access to the news-making process, with a connection to The New European’s content generators.
Own part of The New European conversation.
We speak truth without restriction
give inclusion without exception
And always Think Without Borders.[dR2] [BS3] [RA4] [BS5] [dR6]