AstraZeneca
Patient Pathways
We created the world’s first visualised disease map to help patients and HCPs navigate the connections between four separate but comorbid diseases.
The 130 million people who suffer from cardiovascular, renal and metabolic diseases face complicated treatment journeys.
Understanding how exactly the interconnected “CVRM” diseases intersect can save lives. But up until this campaign, there was no go-to overview for healthcare professionals looking to help their patients manage their disease(s).
AstraZeneca asked us to help doctors see their patients and their diseases holistically, with a creative approach that can be grasped at first glance. So we adapted a navigational tool so successful it’s become a cultural icon: The London Tube Map.
The map launched alongside four compelling patient films, each one giving a deeper, meaningful insight into the emotion and individual patient experiences associated with the four disease areas.
Awards (across multiple categories):
European Excellence Award 2021 – Winner
Cresta 2021 – Silver
Cannes Lions 2021 – Highly Commended
PR Week Global 2021 – Shortlist
Drum Award 2021 – Shortlist
Communicate Lens 2020 – Gold
Epica Award 2020 – Silver
Epica Award 2020 – Bronze
Sabre Award EMEA 2020 – Shortlist