BMW x Shell
Let’s Go Again
A film using BMW experts to show the benefits of a new, cold-weather motor oil.
Ever try to cold-start a car?
Shell and BMW wanted to strengthen sales of a new BMW oil by expanding product knowledge with an attractive and informative video. They came to us with the need for creative routes, narratives, scripting and production.
Engine oils, even when the audience is industry-minded, are hardly the stuff of grand epics. Our challenge was coming up with feasible but creative concepts that allowed the messaging to come across even when played muted (as it was planned to also have running in showrooms).
We shot the film ourselves at BMW headquarters in Munich with their own experts and drivers.